Niche Nerd store in need of a better ecommerce solution
C1G previous site was becoming dated looking and was ready for a facelift. They felt their previous site lacked conversion opportunities on the homepage and failed to showcase their niche products, being the largest supplier of Star Treck, Star Wards, and LoTR cards in the world.
Before
Keeping it Playful
With the use of banners showcasing niche and rare game brands and product displays on the home page, CategoryOneGames was able to increase their conversion rate with first time visitors, all while staying loyal to their playful Star Wars inspired brand identity.
Matching their Wordpress Blog to their CrystalCommerce store
C1G's content site was often the entry point of many of their customers to learn about them. Creating a matching blog and providing the most seamless jump between the two sites helped keep people on their site.
Resonsive Mobile
This redesign served as an opportunity to capture the ever growing mobile market.
Take a video tour of the live site
Category One Games - eCommerce Solution
Y: 2013 Type: Client CMS Reskin Duration: 30hrs
My Role: Complete Project Ownership, Interface Design, Reesponsive Development using Zurb Foundation, Made to Match Blog with WordPress
Vision Statement
CategoryOneGames is a niche hobby company specializing in CCG, Comic Books, Classic Video Games and collectible Toys. C1G is the largest supplier of Star Wars, Star Trek and Lord of the Rings gaming cards in the world.
Problem
C1G previous site was becoming dated looking and was ready for a facelift. They felt their previous site lacked conversion opportunities on the homepage and failed to showcase their niche products that made CG1 stand out from their competitors. Also, CategoryOneGames was in need of a mobile solution. This redesign served as an opportunity to capture the ever growing mobile market.
Solution
With the use of banners showcasing niche and rare game brands and product displays on the home page, CategoryOneGames was able to increase their conversion rate with first time visitors, all while staying loyal to their playful and Star Wars inspired brand identity.
Credit where credit's due: Logo was provided by client Scott Church
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