Competing in an Oversaturated Job Market
Ian's Original Portfolio
I found Ian's work as simply "high shelf" quality, but I did notice that the presentation of his work was weak and asked if he would entertain a proposal for an identity overhaul and site redesign to get an edge in on his competition and to showcase his value to potential employers
Ian's site was not taking advantage of the ever-growing real estate of the screen. This would be the first place we would start in finding the objectives for a redesign in bringing more harmony and impact to the presentation.
—take up whole frame
—Apply Rule of thirds
—Place in time and space
Bringing more value
I studied and analyzed how I could bring more value to Ian's portfolio beyond aesthetics and visual impact.
What are employers looking for?
Communicating these three traits would become the objective of Ian's site redesign.
Getting the basic structure down over a cup of coffee, and to demonstrate how graphic heavy the site will be.
Finding a home for each element
Fast Forward to Design
The logo is one part Jackboot // another part Sci-fi
Portfolio of a 3D Game Artist
Inspired by the current look and feel of console game websites, with an elegant, interactive, and simple user interface. An interactive 3D web redering plugin was added so that art directors could look more closely at Ian's work.
Show and Tell Project showcase pages
Why wait for an interview to communicate your value? Details about the asset, tools and software used, and even how the image was captured or rendered for web presentation is spelled out below each featured image. I was able to provide this custom functionality with custom post types and custom meta tags.
An animated presentation of Ian's experience and skills. Dates were omitted to disguised his age and time out of work
Mobile Developed to MVP
The target audience comprises of tech professionals, most likely at work on a desktop, therefore, mobile was built to Minimal Viable Product.