Double Exposure Portrait App

Cheez is a proposed double exposure camera app for the 80s pop enthusiast looking to emulate themselves and portray an aesthetic of an era in 80s pop culture through photography, and other gimmicks.

Archetypes

It was necessary to define the archetypes in the early stages of product development in order to flesh out and steer the design process toward the realization of a successful product that follows the main vision.

MAC

TECH OBSESSED PRETEEN | $48,000 (FAMILY)

  • 10yo
  • hipster parents
  • plays video games
  • “A student”
  • video chats all evening
  • listens to her parents music

Kendal

NURSE | $62,000

  • 27 years of age
  • mother of two boys
  • social media warrior
  • southern accent
  • photogenic
  • loves nostalgic styles

Loren Hivemind

CLUB OWNER AND PROMOTER | $97,000

  • 35yo
  • lifestyle enthusiast
  • extroverted personality
  • knows everyone worth knowing
  • has tumbler/instigram obsessed girlfriend
  • remembers the 80s

Task - User flow

Strictly focusing on initial objective of the app, a user-flow was studied to complete the intended purpose of the app.

  • Open App
  • Create Double Exposure Portrait
  • Save

Preliminary Sketches

Establishing Conventions

Wireframes and sketches were used to establish conventions. Once a style guide was created, prototyping was swift.

 

 

 

Redlines & Gestures

Video

Invision prototype walk-through

Cheez - Double Exposure Portrait App

Y: 2015     Type: Proposal     Duration: 3 weeks
My Role: Branding, Product Design, Art Direction, User Flow, User Interface Design, Prototyping with InVision

Vision Statement

Cheez is a proposed double exposure camera app for the 80s pop enthusiast looking to emulate themselves and portray an aesthetic of an era in American pop culture through photography, and other gimmicks.

Problem

There is a need for a simplified solution to create a double exposure portrait. Apps already published were either too difficult to use or were trying to do too much at one time in order for a user to successfully create the desired results of a 1980s double exposure portrait.

Solution

Through balancing theme with usability while putting usability first, Cheez aims to help users achieve an authentic 80s style portrait with consistent user interface and a focused purpose of the app.

Credit where credit's due: Wireframes by Adrian Aquino
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View Prototype
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